TripAdvisor: Accurate Online Reviews Predict Future Behavior
- by Laurie Sullivan @lauriesullivan, June 11, 2018
Location information generated from opt-in data can provide hotels, restaurants, gas stations and any other physical locations with a ton of resources to target existing and prospective customers. The data not only forecasts future searches, but predicts behaviors and motivations.
Survey results released by TripAdvisor on Monday suggest the online …
