Search results for "amazon fire"

• Made For Advertising CTV Apps Accounted For $58M Ad Spend Earlier In 2024
  Made for Advertising in connected television apps waste budgets in a trend that continues to rise.
  October 14, 2024  Tags: ad exchange, ad fraud, ad spending, advertising, amazon fire, apps, connected tv, consumer experience, data, data management, impressions, programmatic, research, roku, samsung, smart tvs, television, web sites
• Amazon Drives Higher Prime Day Sales With Fewer Linear TV Ads
  Advertising a digital sales event on traditional media may not be as necessary.
  August 14, 2023  Tags: amazon, amazon fire, amazon prime, amazon prime video, broadcast networks, broadcasting, cable, cable tv, cmmr, comcast, ctv, disney, fox corp, nbcuniversal, paramount, viacomcbs
• Connected Video Devices Forecast To See Slower Growth As Smart TV Rises
  The slowdown in connected video devices is largely due to slower growth of video-enabled mobile phones, according to S&P Global Market Research, which projects streaming video-enabled smart TV sets will continue to rise over the next four years, while streaming media players and gaming consoles will see a decline.
  November 22, 2022  Tags: amazon fire, broadband, connected devices, digital, forecast, gaming, google tv, mobile, research, smart tvs, smartphone, streaming, television, video
• Amazon Sees Ad Growth As Brands Target Shoppers On Prime Day
  Advertisers boosted their spending by 62% from a year earlier on Amazon's Sponsored Display ads during the two-day shopping event.
  July 28, 2022  Tags: amazon, amazon fire, amazon prime, cmmr, dsp, mobile programmatic, programmatic, programmatic tv, programmatic video
• TV Ecosystem Cleaning Up Its Act? Less Equipment, Trimming Down To Most-Watched Networks, Streamers
  We have too much TV home equipment, which seems to track with another trend: too many streaming platforms -- and for that matter, too much TV entertainment stuff overall.
  June 15, 2022  Tags: advertising, amazon fire, apps, connected tv, digital, entertainment, research, roku, samsung, smart tvs, streaming
• To Get Premium Streamers, Subscribers Go Direct To Company Sites, Less To Roku, Amazon
  Analysis from measurement/analytics company Antenna via MoffettNathanson shows 64% of subscribers signed up for the top-ten streaming services directly via the streamers' company websites, not through Roku or Amazon Fire TV.
  April 14, 2022  Tags: amazon fire, analytics, media measurement, research, roku, streaming, television, video
• Advertisers And Agencies See Growing Role For Retail Media
  Marketers want more data to guide their decisions about buying online ad space from retailers.
  April 14, 2022  Tags: amazon, amazon fire, amazon prime, cmmr, digital, retail
• Consumer Adoption Of Voice-Powered Media Is Forecast To Grow
  Amazon has the biggest share of the smart-speaker market, but Apple customers are most likely to use voice commands to control other media devices.
  January 18, 2022  Tags: amazon, amazon fire, apple, apple tv+, cmmr, google, google vs. apple, internet of things, siri, smart home, smart tvs
• More Shoppers Say Amazon's Ads Are Helpful In Finding Products
  More than half (57%) of survey respondents said they "always" or "frequently" notice product suggestions on the site.
  November 17, 2021  Tags: amazon, amazon fire, amazon prime, cmmr, ecommerce, online sales