Advertising a digital sales event on traditional media may not be as necessary.
The slowdown in connected video devices is largely due to slower growth of video-enabled mobile phones, according to S&P Global Market Research, which projects streaming video-enabled smart TV sets
will continue to rise over the next four years, while streaming media players and gaming consoles will see a decline.
Advertisers boosted their spending by 62% from a year earlier on Amazon's Sponsored Display ads during the two-day shopping event.
We have too much TV home equipment, which seems to track with another trend: too many streaming platforms -- and for that matter, too much TV entertainment stuff overall.
Analysis from measurement/analytics company Antenna via MoffettNathanson shows 64% of subscribers signed up for the top-ten streaming services directly via the streamers' company websites, not through
Roku or Amazon Fire TV.
Marketers want more data to guide their decisions about buying online ad space from retailers.
Amazon has the biggest share of the smart-speaker market, but Apple customers are most likely to use voice commands to control other media devices.
More than half (57%) of survey respondents said they "always" or "frequently" notice product suggestions on the site.