Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "smart home"
- The portion of smart TV owners who stream video has grown from 75% three years ago to 88% this year.
- Forty-one percent of U.S. consumers said they own a smart speaker as of the second quarter of this year.
- Amazon has the biggest share of the smart-speaker market, but Apple customers are most likely to use voice commands to control other media devices.
- Nearly 70% of U.S. broadband households own at least one connected streaming video device, while 72% are engaging in multiplatform streaming video viewing, and 40% are viewing on all platforms available to them, per the latest Parks Associates research.
- The portion of households that said they owned a 4K ultra-high-definition TV jumped by 16 percentage points to 52% last year.
- A critical mass of households now don't need other devices to stream, interact with or receive addressable advertising.
- Fifty-eight percent of consumers now think smart-speaker ads are less intrusive than other major formats, and some 52% find them more engaging, while 53% said a smart speaker ad drove them to make a purchase at a later time, according to a recent Adobe survey.
- GlobalWebIndex this morning unveiled a new "mobile-first" panel enabling it to survey enhanced demographics such as gender identity and sexual orientation for the LGBTQ segment of the U.S. population, among other things, as part of an ongoing effort to expand the representation of cultural identity, race and ethnicity in its massive consumer database.
- U.S. households boosted their ownership of smart-home technologies in the past year, helping to set the stage for improved connectivity during the COVID-19 pandemic that has kept millions of people stuck indoors.
- Several recent studies, including some expected to be released this week, suggest consumers aren't adopting voice technology as fast as previous reports suggest.
- Nearly a quarter of UK households -- 22% -- have a home assistant smart speaker, according to research from EY in Mobile Marketing.
- Google Home owners are more likely to order takeout food and groceries. Post-purchase changes in behavior are the most significant finding, with Google users showing the most changes.
- A number of consumers are embracing internet-connected devices significantly more than the general population, according to a new study by MRI. While the majority (51%) of Americans own at least one smart device, 6% have three or more and it turns out that these 16 million heavy users have a distinct profile.
- About 53 million people in the U.S. now own a smart speaker, including 14 million new owners in 2018, according to the study.
- Research from GfK suggests the UK is the second-largest market in Europe for smart home products, Netimperative reports.
- According to a new report from comScore, in a study of Smart Speaker devices, one in every 5 Wi-Fi households in the US owned at least a single Smart Speaker as of February.
