GWI Expands Multicultural Reach With Publicis Media, Adds Gender ID, 'Flexitarianism,' Other Segments

As part of an ongoing effort to expand the representation of cultural identity, race and ethnicity in its massive consumer database, GlobalWebIndex (GWI) this morning unveiled a new “mobile-first” panel enabling it to survey enhanced demographics such as gender identity and sexual orientation for the LGBTQ segment of the U.S. …

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