GWI Expands Multicultural Reach With Publicis Media, Adds Gender ID, 'Flexitarianism,' Other Segments

by Joe Mandese @mp_joemandese, July 15, 2020

As part of an ongoing effort to expand the representation of cultural identity, race and ethnicity in its massive consumer database, GlobalWebIndex (GWI) this morning unveiled a new “mobile-first” panel enabling it to survey enhanced demographics such as gender identity and sexual orientation for the LGBTQ segment of the U.S. …