Commentary
Multi-Device Video Viewing Now The Norm In Broadband Households
- by Karlene Lukovitz @KLmarketdaily, January 11, 2022
Nearly 70%
of U.S. broadband households own at least one connected streaming video device, 72% are engaging in multiplatform streaming video viewing, and 40% are viewing on all platforms available to them.
That’s according to a new whitepaper from Parks Associates and Bitmovin. Parks conducts quarterly surveys of 10,000 broadband …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
I think you will find that multi-device video viewing has been prevalent for at least several decades when having a second or third TV set became common in households.