Kantar Data Reveals Behavior Patterns Of Amazon, Google Smart Speaker Owners
- by Laurie Sullivan @lauriesullivan, March 22, 2019
Voice search and purchases have been linked to smart speakers, but new data from Kantar Worldpanel analyzes how those who own either an Amazon Echo or a Google Home device use the smart speaker and how their behavior has changed since their purchase.
Owners of Google Home are more likely to order …
