Search results for "nbcuniversal"

• Supplier of the Year: NBCUniversal
  NBCU saw an opportunity for an inflection point in 2022 and executed what is probably the best sell-side research and marketing effort to restructure the TV ad marketplace since Turner's Media at the Millennium shifted billions of dollars from broadcast to cable.
  January 8, 2023  Tags: ad buys, advertising, audience measurement, media measurement, nbcuniversal, nielsen, olympics, ratings, research, super bowl, television, upfront
• Nielsen Rival iSpot Leads $16M Investment In TVision
  TVision says the investment will accelerate person-level measurement for streaming and advance standards for unified ratings data across linear and CTV. The deal also will support iSpot's cross-platform currencies for all video. TVision and iSpot.tv have had a long relationship in measuring co-viewing and person-level metrics for linear TV.
  November 15, 2022  Tags: connected tv, data, data management, investments, media measurement, metrics, nbcuniversal, ratings, research, streaming, television, video
• The Most Important Media-Mix Study, So Far
  The findings show how adding TV into any mix boosts results. Duh.
  March 28, 2022  Tags: advertising, biometrics, campaigns, mixed media, nbcuniversal, research, social media, television