Search results for "nbcuniversal"

• 'Trust' In News: TWC, BBC, PBS, Forbes, ESPN Have It
  The Weather Channel has a +49 "trust" score, followed by the BBC, +26; PBS, +25, and ESPN, +24. YouGov says these outlets' results are similar to a year ago. Among major TV networks, "net" trust scores are: NBC at +16; CBS (+16); ABC (+13); CNN (+8); MSNBC (+6); CNBC, (+6); Fox Business (+2); Fox News Channel (+0); and Newsmax (+0). OAN posts a negative (-2).
  May 30, 2025  Tags: analytics, cable tv, cnn, digital, fox news, nbcuniversal, news, politics, research, television, trust-based marketing, viacomcbs
• Broadcast TV Networks' Reach For Viewers 18+ Now Under 50%: Analyst
  Key reach metrics for ABC, CBS, and NBC for persons 18 and up are at 46%, 41% and 41% respectively, as of Q2 2024 -- down from 70% to 75%, respectively, while Fox is at 34%.
  September 25, 2024  Tags: audience measurement, broadcast networks, cable tv, cnn, cord-cutting, entertainment, espn, media measurement, metrics, nbcuniversal, news, reach, research, television, viacomcbs
• Global Sports TV, Streaming Documentaries Hit Record Levels
  Ampere Analysis says there was a 25% share - 103 sports documentaries and docuseries - of all documentaries released from May to July 2024 -- a record share level.
  August 29, 2024  Tags: analytics, branded entertainment, broadcasting, data, nbcuniversal, olympics, research, sports, streaming, television
• Linear-To-Streaming Ad Struggles: Long Road Ahead Or Drag Race Sprint?
  Four of the five legacy media companies were down in advertising results in the first and second quarter of this year.
  August 26, 2024  Tags: advertising, d2c, disney, nbcuniversal, paramount, peacock, research, revenue, streaming, television, warner bros discovery
• Major Sports Pulls Big Streaming Signups: Can Other Genres Do That?
  NBCU's Peacock posted strong results for the Paris Olympics, adding 2.8 million subscription signups over a 7-day period of the two-week event.
  August 23, 2024  Tags: nbcuniversal, olympics, research, sports, streaming, subscriptions, television
• Streaming Content Spend Growing Again? Good News For Profitability?
  Bernstein Research estimates that for every $1 dollar spent on content, a $2 dollar revenue gain is projected for the business over the next several months -- a metric that has been improving slowly on an overall basis industry wide.
  April 12, 2024  Tags: d2c, entertainment, forecast, nbcuniversal, research, streaming, television
• A WBD-Paramount Combo: Linear TV, Theatrical Dominance - Is That Enough?
  A WBD-Paramount Global merger would initially result in dominance in two legacy entertainment measures: Linear TV viewing time and theatrical box-office revenue. MoffettNathanson Research says the initial combination of the companies would result in a 35%-40% share of linear TV time depending on the season for viewers ages 2 and up.
  December 22, 2023  Tags: analytics, discovery, entertainment, nbcuniversal, paramount, paramount+, research, revenue, streaming, television, warner bros discovery, warnermedia
• Silver TV Lining: Goodbye To Smaller Cable Channels? When Less Is More
  TV network groups with 15 to 20 channels might have good reason to be concerned about their next negotiations with legacy pay TV services.
  October 10, 2023  Tags: advertising, cable tv, charter communications, disney, nbcuniversal, paramount, research, revenue, satellite tv, streaming, warner bros discovery, warnermedia
• Linear TV Affiliate Fee Concerns: Hurting Some Legacy Media More Than Others
  Affiliate-fee revenues as a percentage of total company revenue is highest for Fox Corp. followed by NBCU, Warner Bros. Discovery and Paramount Global, MoffettNathanson says.
  September 5, 2023  Tags: charter communications, disney, fox corp, nbcuniversal, paramount, paramount+, peacock, research, revenue, streaming, warner bros discovery
• Amazon Drives Higher Prime Day Sales With Fewer Linear TV Ads
  Advertising a digital sales event on traditional media may not be as necessary.
  August 14, 2023  Tags: amazon, amazon fire, amazon prime, amazon prime video, broadcast networks, broadcasting, cable, cable tv, cmmr, comcast, ctv, disney, fox corp, nbcuniversal, paramount, viacomcbs
• Does Olympic Athletic Performance Translate Into Gold Medal Brand Performance?
  NBCU and WPP's BAV Group think so -- and they have just released the latest findings from two decades of brand metric-tracking research to prove it.
  April 4, 2023  Tags: advertising, agency, media buying, metrics, nbcuniversal, olympics, performance marketing, research, sponsorship, sports, television, upfront
• Digital Not Immune From Current Ad Recession, Falls 2% YTD
  "Only ad networks/exchanges showed lift," reads an analysis from Standard Media Index, which shows video sites crashing 9% due to year-ago comps with Winter Olympics sales.
  March 28, 2023  Tags: ad buys, ad exchange, ad network, ad spending, advertising, comcast, digital, media, media buying, nbcuniversal, research, search, social media, video
• Peacock Leads In Revenue Per Streaming Viewing Hour
  Peacock led all streamers in monetizing per hour of streaming viewing, in terms of ad and subscription revenue, according to MoffettNathanson Research. But Peacock and other streamers are still far behind when it comes to monetizing viewing from their linear TV viewing.
  March 23, 2023  Tags: digital, disney, hbo max, hulu, nbcuniversal, research, streaming, subscriptions, television, warner bros discovery
• Big Media Content Spend Forecast To Rise Just 1% In 2023: Analyst
  MoffettNathanson forecasts NBCU and Warner Bros. Discovery will see declines in content spending this year while others will climb. Walt Disney will lead all big media companies, followed by NBCU, Warner Bros Discovery, Paramount and Netflix.
  March 21, 2023  Tags: content, d2c, disney, forecast, media, movies, nbcuniversal, research, streaming, television, warner bros discovery
• Analysis: User Spending Plateau Is Bad Omen For 'Non-Essential' SVODs
  A new survey shows Peacock and Apple TV+ rank low in subscriber perceptions of how "essential" various premium streamers are, while monthly consumer spend on SVODs has plateaued.
  March 14, 2023  Tags: ad spending, advertising, apple, apple tv+, comcast, digital, hulu, nbcuniversal, netflix, peacock, research, streaming, svod, television, video
• Supplier of the Year: NBCUniversal
  NBCU saw an opportunity for an inflection point in 2022 and executed what is probably the best sell-side research and marketing effort to restructure the TV ad marketplace since Turner's Media at the Millennium shifted billions of dollars from broadcast to cable.
  January 8, 2023  Tags: ad buys, advertising, audience measurement, media measurement, nbcuniversal, nielsen, olympics, ratings, research, super bowl, television, upfront
• Nielsen Rival iSpot Leads $16M Investment In TVision
  TVision says the investment will accelerate person-level measurement for streaming and advance standards for unified ratings data across linear and CTV. The deal also will support iSpot's cross-platform currencies for all video. TVision and iSpot.tv have had a long relationship in measuring co-viewing and person-level metrics for linear TV.
  November 15, 2022  Tags: connected tv, data, data management, investments, media measurement, metrics, nbcuniversal, ratings, research, streaming, television, video
• The Most Important Media-Mix Study, So Far
  The findings show how adding TV into any mix boosts results. Duh.
  March 28, 2022  Tags: advertising, biometrics, campaigns, mixed media, nbcuniversal, research, social media, television