Commentary

Linear-To-Streaming Ad Struggles: Long Road Ahead Or Drag Race Sprint?

by Wayne Friedman , Staff Writer, August 26, 2024

Things just aren't getting better for legacy media overall when it comes to actual advertising revenue for all its streaming and linear TV businesses.

Five of the largest traditional media companies including Walt Disney, NBCUniversal and Warner Bros. Discovery, to name a few -- had another dismal second quarter, down …

advertising, d2c, disney, nbcuniversal, paramount, peacock, research, revenue, streaming, television, warner bros discovery

1 comment about "Linear-To-Streaming Ad Struggles: Long Road Ahead Or Drag Race Sprint?".

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Ed Papazian from Media Dynamics Inc, August 26, 2024 at 2:51 p.m.
Wayne, when you factor in retransmission fees and other non-ad revenue incomes, the linear TV assets of these five companies now account for at least 80% of their total incomes. In other words, the "legacy TV "business model is not exactly fading away in importance to these "struggling" companies.
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