Does Olympic Athletic Performance Translate Into Gold Medal Brand Performance?

by Joe Mandese @mp_joemandese, April 4, 2023

The Olympics is known for best-in-class athletic performance, but to help convince brand marketers in preparation for its upfront advertising sales, NBCUniversal has teamed with WPP’s BAV Group (Brand Asset Valuator) research unit to make sure brand marketers know it will perform well for them too.

The research is part …