November 20 - 23, 2024
Digital Not Immune From Current Ad Recession, Falls 2% YTD
- by Joe Mandese @mp_joemandese, March 28, 2023
While digital continues to expand its share of total ad spending, rising to a 59% share of media buys by major ad agencies in February, it is not immune from the current ad recession, according to an analysis of the first two months of the year by Standard Media Index. …
