Search results for "ad network"

• Alphabet's Worth Without Google Search
  TD Cowen Analyst John Blackledge valued each Alphabet business as if it were separated from the company, as the DOJ decides the fate of Google.
  August 26, 2024  Tags: ad network, advertising, artificial intelligence, cloud computing, dsp, google, media buying, regulation, research, search, ssp, youtube
• Target CTV Research: Why Shoppers Love Streaming
  The retailer says customers increased digital viewing by 40% last year.
  July 1, 2024  Tags: ad network, cpg, ctv, research, retail
• Navigating Retail Media Networks' Growing Pains
  Rationalizing investment in these fast-growing networks is still far too tricky for advertisers.
  December 6, 2023  Tags: ad network, ecommerce, mobile, research, retail
• SourceKnowledge Domain Targeting Launches For High-Converting Traffic
  Zeropark, a global commerce media platform, brought 1.4 million clicks programmatically in early tests for brands including Chipotle, AARP, Wayfair, Zenni Optical and others.
  September 6, 2023  Tags: ad network, ad spending, ad targeting, advertising, domain names, online publishing, programmatic, publishing, research, search
• Retail Media Keeps Growing, Despite First-Party Data Flaws
  A new report from Coresight Research estimates advertising in retail media networks will hit $51.9 billion this year, a gain of 19.8%. That doesn't mean retailers are doing it well.
  June 14, 2023  Tags: ad network, research, retail, shopper marketing, technology
• Digital Not Immune From Current Ad Recession, Falls 2% YTD
  "Only ad networks/exchanges showed lift," reads an analysis from Standard Media Index, which shows video sites crashing 9% due to year-ago comps with Winter Olympics sales.
  March 28, 2023  Tags: ad buys, ad exchange, ad network, ad spending, advertising, comcast, digital, media, media buying, nbcuniversal, research, search, social media, video
• Havas Teams With Teads In The Name Of The Consumer, The Publisher And The Holy Advertiser
  In an unusual collaboration between a big media-buying agency and a supplier of digital video ad inventory, Havas Media Group this morning announced it is working with video ad network operator Teads to develop research to help publishers boost their ad prices by increasing consumer attention to the ads they serve.
  June 1, 2021  Tags: ad network, advertising, agency, consumer experience, digital, engagement, media buying, media measurement, research, technology, uk, video
• Why PMPs Are The New Kings Of Programmatic
  Programmatic is here to stay -- but behind closed doors rather than open networks.
  January 11, 2019  Tags: ad network, digital, london, programmatic, research, uk