retail media networks
Target CTV Research: Why Shoppers Love Streaming
- by Sarah Mahoney @mahoney_sarah, July 1, 2024
Roundel, Target’s retail media network, is more bullish than ever on connected TV. New research on its shoppers reveals a 40% increase in time spent streaming last year, when linear TV viewing fell below 50%.
With 91% of Target shoppers subscribing to at least one streaming service, and …
