Commentary
Why PMPs Are The New Kings Of Programmatic
- by Sean Hargrave , Staff Writer, January 11, 2019
Interesting to see this morning the latest figures from eMarketer confirm the blindingly obvious point that programmatic is the only game in town when it comes to trading digital display.
However, there is a steer in there that makes a true revelation. Automation is key, but advertisers want to go …
Sean Hargrave is MediaPost's London Editor. You can reach him at seanhargrave@btinternet.com.
