Commentary
Navigating Retail Media Networks' Growing Pains
- by Sarah Mahoney , Staff Writer @mahoney_sarah, December 6, 2023
Forrester says Walmart is the
second-largest retail ad network
While marketers are still stampeding into retail media networks, with ad sales expected to reach $85 billion by 2026, the category is still confusing and chaotic. With new networks constantly emerging and more than 150 worldwide, comparing rates and effectiveness is …
Sarah Mahoney is a staff writer for MediaPost. She covers retail, fashion, beauty and apparel, as well as D2C brands and women’s political issues. You can reach Sarah at sarah@mediapost.com.
