Havas Teams With Teads In The Name Of The Consumer, The Publisher And The Holy Advertiser
- by Joe Mandese @mp_joemandese, June 1, 2021
In an unusual collaboration between a big media-buying agency and a supplier of digital video ad inventory, Havas Media Group this morning announced it is working with video ad network operator Teads to develop research to help publishers boost their ad prices by increasing consumer attention to the ads they …
