Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "ssp"
- TD Cowen Analyst John Blackledge valued each Alphabet business as if it were separated from the company, as the DOJ decides the fate of Google.
- The research initiative aims to help media companies ensure a quality advertising experience across traditional and emerging advertising channels.
- Ad spending by the travel industry more than doubled from a year earlier, as consumers yearned to sightsee after being stuck at home during the pandemic.
- Managing campaigns now takes an average of nine types of software or digital platforms.
- Many marketing professionals said external regulation is necessary to make the advertising marketplace more open to scrutiny.
- Advertisers are generally more negative about their ad budgets than their agency and media supplier counterparts, a global survey of 325 ad and media execs fielded by World Media Group finds. The study, conducted as part of WMG's new report "What's Next For Content-Led Marketing," represents an improvement from where the respondents said ad budgets netted out for 2020.
