FreeWheel, MediaScience Launch Viewer Experience Lab
- by Karlene Lukovitz @KLmarketdaily, June 21, 2023
FreeWheel has partnered with MediaScience to create a Viewer Experience Lab, with the goal of helping media companies ensure a quality advertising experience across traditional and emerging advertising channels.
The Comcast-owned global ad-tech platform and the lab-based audience research firm plan to conduct quantifiable research to help advertising buyers and …
