Commentary
Retail Media Keeps Growing, Despite First-Party Data Flaws
- by Sarah Mahoney , Staff Writer @mahoney_sarah, June 14, 2023
Cooler Screen's in-store door display ads
Coresight Research predicts that by the end of the year, spending on retail media networks will reach $51.9 billion, notching a gain of almost 20% from last year. (That's substantially larger than the $44 billion likely spent on linear TV and streaming.) Amazon is …
Sarah Mahoney is a staff writer for MediaPost. She covers retail, fashion, beauty and apparel, as well as D2C brands and women’s political issues. You can reach Sarah at sarah@mediapost.com.
