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We now know what drives huge, short-term subscription sign-ups that premium streaming platforms continue to seek: Special one-time sports events that come around perhaps once a year -- or once every four years.
NBCU's Peacock posted strong results for the Paris Olympics, adding 2.8 million subscription signups over a seven-day …
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
