Virtual pay TV providers now total 14.2 million -- up 17% vs. a year ago. Traditional pay TV subscribers -- cable, satellite, and telco -- were down 8.8% in Q3, totaling 69.7 million subscribers.
Roughly 40% to 55% of consumers who pay for video/TV content are OK with ads during TV viewing, a TiVo survey indicates.
AT&T had a net loss of about 3.26 million subscribers across its four pay-TV services, on top of a combined loss of nearly 4.1 million in 2019. Hulu + Live TV added 800 million, but vMVPDs' overall
MVPDs need to offer video streaming and other advanced features as value-addeds to help stem the accelerating rate of pay-TV cancellations, new Parks Associates consumer research finds.
Starkly divergent analyst outlooks for FuboTV have driven the stock up to $62, down to $24 and after today's Q4 preview, back up to nearly $30.