Commentary
60% Of Pay-TV Users Want Subs To Include Streaming Content From Online Video Services
- by Karlene Lukovitz @KLmarketdaily, February 9, 2021
Sixty percent of pay-TV subscribers, or nearly half of U.S. broadband households, are interested in streaming movies and TV shows from an online video service as part of their pay-TV subscriptions, according to new consumer research from Parks Associates.
Rather than doubt OTT’s permanence as in the past, pay-TV providers …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
