Commentary
AVODs Now Account For 25% Of Streaming Consumption
- by Karlene Lukovitz @KLmarketdaily, April 8, 2022
Ad-supported video-on-demand (AVOD) now accounts for a quarter of total streaming time, according to Nielsen’s annual State of Play video report.
Subscription-based video-on-demand (SVOD) still dominates, at 53% of total streaming minutes between July and December 2021.
Multichannel video programming distributors (MVPDs) and virtual MVPDs accounted for a combined 10% …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
Interesting data about AVOD's share of streaming activity, Karlene. If AVODs account for 25% of streaming viewing and streaming itself, accounts for 29% of all viewing---per the latest Nilesen Gauge report----that means that AVOD repesents roughly 7% of all time spent with "linear TV" and/or streaming TV. Since commercial clutter on AVOD is generally much lower than the "linear" norm---say about half as high---that tells us that AVOD currently provides only about 4% of all linear plus streaming advertising GRPs.