Search results for "cpc"

• What Higher Clicks, Impressions In Q2 Means For Q3 2024
  While advertisers are in a period of rising ad prices, that could change in the second half of the year, according to a report released Wednesday.
  July 31, 2024  Tags: ad performance measurement, ad spending, advertising, click-through, cpc, impressions, keywords, media buying, paid search, research, retail, search, sponsored content
• How Pressure Driving Ad Performance Changes Media
  A recent survey of advertisers and agency execs found 60% of reported moderate to "extreme pressure" from the brands they work with to drive even better ad performance. Here are some of the media combinations that perform the best.
  December 5, 2023  Tags: ad optimization, ad performance measurement, ad tracking, advertising, apple, connected tv, cookie tracking, cpc, ctv, digital, enterprise marketing, media buying, ott, performance marketing, research, revenue, search, television, tracking
• Floor & Decor On How Contractors, Installers Create Strong Campaign Results
  People First created a campaign with help from contractors and installers after research shows the real decision maker is often not the homeowner, but rather flooring professionals.
  May 12, 2023  Tags: advertising, cpc, ctr, digital, influencer marketing, instagram, performance marketing, research, retail, search, social media
• Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns
  Intent-based ad targeting in pay-per-click campaigns drove significantly stronger performance and reach and reduced CPC, with 2.5 times greater overall campaign efficiency, Foundry data shows.
  May 5, 2023  Tags: ad targeting, advertising, b2b, big data, cpc, ctr, data, display, google, intent, media measurement, paid search, performance marketing, ppc, research
• Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023
  More marketers plan to increase rather than decrease ad and marketing budgets in 2023, according to a study spanning B2C and B2B from NP Digital.
  December 13, 2022  Tags: ad spending, advertising, artificial intelligence, b2b, b2c, bing, budgets, connected tv, cpc, ctv, digital, email, google, influencer marketing, media buying, microsoft, online publishing, ott, paid search, research, roi, search, search marketing, seo, social media, twitter
• Going Geo: Precision Targeting The Video Story
  Reaching the right audiences, in the right places, at the right time, during a global pandemic can be challenging. Cancer Treatment Centers of America (CTCA) reached prospective patients through a targeted OTT/CTV campaign that informed patients of nearby facilities available for treatment, resulting in a CPC of 60% lower than the cross-channel average.
  July 30, 2021  Tags: ad targeting, audience targeting, behavioral targeting, connected tv, cpc, cross-channel, cross-device targeting, ctv, geotargeting, health, health care, ott
• ANA Releases 'KPIs That Matter,' Finds The Most Important Ones Aren't Always The Most Used
  The most important KPIs, or key performance indicators, used by advertisers to assess the value and effectiveness of their advertising and media aren't necessarily the ones they use most often, according to the findings of a new report from the Association of National Advertisers.
  May 18, 2021  Tags: advertising, ana, brand safety, conversion cycle, cpc, cpm, digital, media measurement, performance marketing, research, roi, search marketing
• eMarketer Revises Search Forecast: Can Search Evolve Toward A New Performance Model?
  Marketers may need to rethink the consumer journey from resulting in a sale to consuming a brand message, says eMarketer Senior Analyst Nicole Perrin.
  April 9, 2020  Tags: advertising, covid-19, cpc, digital, display, ecommerce, forecast, paid search, performance marketing, research, search
• GroupM Sees Paid Search, SEO Performance Improving
  In an unexpected move, GroupM sees demand for SEO rapidly increasing in the coming months as brands begin working more closely with agency teams. The agency is tracking cost per clicks and conversion rates for key advertising trends, ranging from SEO to paid search for consumer product goods, ecommerce, and retail.
  March 31, 2020  Tags: advertising, agency, covid-19, cpc, cpg, digital, paid search, research, search, seo