eMarketer Revises Search Forecast: Can Search Evolve Toward A New Performance Model?
- by Laurie Sullivan @lauriesullivan, April 9, 2020
The percentage of the search spending will decline between 8.7% and 14.8% during the first half of 2020 as a result of COVID-19, according to eMarketer data released Thursday.
Estimates put the dollar amount between$6 billion and $8 billion -- less than originally expected as a result of spending …
