Floor & Decor On How Contractors, Installers Create Strong Campaign Results
- by Laurie Sullivan @lauriesullivan, May 12, 2023
Floor & Decor wanted to raise awareness of its growing business, but research showed the real decision maker is often not the homeowner, but rather flooring professionals like contractors and installers, as well as those wanting to do it themselves. The company calls this group “hands-on Buy-it-Yourselfers (BIYers).”
Zorah Bell, …
