Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "twitter"
- The nonprofit research organization Center for Countering Digital Hate on Friday urged a federal appeals court to reject a bid by X Corp. to revive its lawsuit against the group.
- The debate over limits on social media comes amid growing worries about children's mental health.
- Google will generate $170.87 billion worldwide in net digital ad revenue in 2023 worldwide, Insider Intelligence estimates - up 6.5% vs. last year, giving it a 28.4% share of the worldwide digital ad market and an estimated,organic search share of 90%.
- Only 14% of media buyers said they consider X a preferred partner, compared with 37% for social media more broadly.
- X Corp. has made "troubling decisions that appear calculated to harass, silence, and suppress research and accountability" for extremist content, hate speech and other objectionable material on the platform, three lawmakers say in a letter to Musk and Yaccarino.
- X Corp. (formerly Twitter) late Monday followed through on its threat to sue the nonprofit Center for Countering Digital Hate over reports about objectionable speech on the platform.
- Discord came in second to TikTok in terms of LGBTQ people of color feeling the safest and most secure, followed by Instagram and YouTube.
- Elon Musk has placed limits on the number of posts users could read in a temporary move that targets "extreme levels of data scraping and system manipulation" by other companies. limits," Musk tweeted Saturday. Twitter users with verified accounts were limited to reading 6,000 posts per day. Unverified account users were limited to reading 600 posts per day. New unverified accounts were limited to reading 300 per day.
- A study released last week found that Black creators on TikTok, YouTube and Twitter drew higher online followings than their non-Black peers.
- Looking to expand the focus of its updated verification system, Twitter is making its new "Verification for Organizations" program available to businesses around the world, according to app researcher Nima Owji.
- Stagwell has released the December edition of the Harvard CAPS / Harris Poll which found that most Americans (64%) think Twitter was engaging in political censorship during the 2020 election.
- More marketers plan to increase rather than decrease ad and marketing budgets in 2023, according to a study spanning B2C and B2B from NP Digital.
- Instagram, TikTok and Spotify all joined the top 100 "most connected" U.S. brands this year, according to an annual study released by Opinium this morning.
- To date, 84% of Apple's total social-media spend has gone to Twitter, reports MediaRadar.
- YouTube handily beats TikTok, at 95% and 67%, respectively.
- Twitter ranked highest for journalists conducting work-related tasks, but scored only 13% among social platforms where the general public receives news. Politically, Facebook was much more popular among journalists with a right-leaning vs. left-leaning audience, while Instagram was two times as popular for journalists with a left-leaning audience. Twitter ranked more equally as a top news site among journalists on both sides of the political spectrum -- coming in at 75% with a left-leaning audience and 66% with a right-leaning one.
- Twitter pulls in around $5 billion in ad spending per year. Who might benefit more directly from these abandoned dollars? TV networks.
- Morgan Stanley's Brian Nowak trimmed the stock price targets for Google, Meta, Pinterest, Twitter, Snap, Criteo and others.
- Social media is the second-biggest generator of sales leads for business-to-business marketers, behind referrals.
- Consumers who use digital pinboard platform Pinterest are the most likely to engage with promoted or sponsored posts on social media.
- The majority (39%) of total QSR ad impressions were on Twitter, followed by YouTube (33%), Facebook (15%) and Instagram (13%).
- Pew's analysis covers areas including privacy, on-platform abuse and Republicans' and Democrats' differing views on Twitter's major issues and overall impact on democracy.
- The delay of Instagram's app for kids highlights a need for tighter laws. The U.K. leads the U.S. in this area, introducing a new code earlier this year, the Age Appropriate Design Code.
- The timing of a just-released analysis of how members of Congress use social media for themselves couldn't be better, coming as they once again hear testimony from one of their personal favorite platforms: Facebook.
- Twitter this week updated the ad community on a wide variety of advertising product updates aimed at boosting video, cultural relevance and performance during the 2021 holiday shopping season.
- Baird Equity Research is tracking search trends as students go back to school this fall. The search data skewed flat to lower for most keywords, with 22 of 60 terms declining more than 5%, according to the data.
- Organized by the frequency of accessing their Marketing APIs and size of bandwidth needed to run applications and reports, Facebook, Google, Instagram, Salesforce, Snapchat, TikTok and Twitter are among the most utilized by advertisers and agencies, and Pinterest, not so much. This unusual view, compiled by "Research Intelligencer" from marketing technology development ops provider Rivery's just-released "Marketing API Benchmark" report for 2021, is a unique way of visualizing the resources the major digital marketing and technology platforms require of Madison Avenue.
- Twitter last week launched a competition for computer researchers and hackers to identify biases in its image-cropping algorithm, after a group of researchers found the algorithm tended to exclude Black people and men.
- Among mobile consumers ages 18-24, 68% shop on mobile up to four times weekly and 86% use mobile as a gaming platform, according to Tapjoy research released today.
- Who would have known the launch of a chicken sandwich would be the QSR story of the year? Apparently, not even Popeye's own marketing team. Brand Lead Lisa O'Brien shares what happens when consumers take over your launch, blow up the media plan, and create success and PR challenges that were truly unprecedented.
