The NewtonX Graph uses APIs to interface with private databases from partners including recruiting firms, professional associations, trade associations and conference organizers, data providers and
search engines such as Dow Jones Factiva, Bing, Google, LinkedIn, and Xing, among others. It scans for professionals that match customer criteria.
The user experience opened with the movie trailer, followed by the address of the nearest theater and the timing of the next show, based on real-time location.
The Google Map in the email shows live traffic going to and from the game. It is one of the most clicked-on links of any email and accounts for nearly 28% of all clicks.
The new product combined an array of sophisticated technologies, including: TV ad interactivity, dynamic API-driven creative, addressable ad messaging, e-commerce integration, and place-shifting.