LinkedIn is looking to provide its users with simple, puzzle-based experiences similar to the wildly popular 'New York Times' games like Wordle, Spelling Bee and Connections.
Creating impactful television campaigns that deliver on key performance indicators meaningful to a client's business is critical these days. Fortunately, there are now great products and systems that
allow advertisers to tie television advertising directly to specific business goals. Justin Poe, Media Director at EvansHardy+Young, will share how they connected their QSR client's goals with their
television campaign to provide actionable insights and help prove what worked and what didn't.
Looking to expand the focus of its updated verification system, Twitter is making its new "Verification for Organizations" program available to businesses around the world, according to app researcher
Nima Owji.
Alaris Consulting Group in Shanghai published a report Sunday predicting trends and outcomes in business and geopolitics in China for this Year of the Rabbit.
There is overwhelming support for a democratic coalition of supplying countries to come together for the good of humanity. About 30% of respondents are from advertising, marketing, PR, and consulting
and design, according to Oomiji.
The study from Ipsos MORI also finds that "media" overall is among the least trusted institutions, just behind political ones.
eMarketer, founded in 1996 and acquired by German publishing company Axel Springer in 2016, is being merged with Business Insider Intelligence, a research and reports division launched in 2015 by
publisher Business Insider, which was acquired by Axel Springer in 2015.
PubMatic data shows how advertisers have changed their ad spend across key content categories, regions and media from March 1-7 vs. April 5-11.
The survey indicates 83% are "moderately" or "extremely" concerned about the potential impact of the virus on their companies.
Per new research, a majority of organizations now believe that social transcends their marketing teams