COVID-19 Fallout: How Badly It's Shaking Ad Industry Across Regions And Categories
- by Laurie Sullivan @lauriesullivan, April 23, 2020
Data from PubMatic, a programmatic digital advertising technology company, shows how advertisers have changed their ad spending across key content categories, regions and media from March 1 through March 7 compared with the period from April 5 through April 11.
Spending on the Science category jumped 26%, while News rose …
