Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "communications"
- Stagwell is integrating the Harris Poll with state-of-the-art research software developer Maru Group to accelerate it, make it more affordable and self-service.
- Creating impactful television campaigns that deliver on key performance indicators meaningful to a client's business is critical these days. Fortunately, there are now great products and systems that allow advertisers to tie television advertising directly to specific business goals. Justin Poe, Media Director at EvansHardy+Young, will share how they connected their QSR client's goals with their television campaign to provide actionable insights and help prove what worked and what didn't.
- Building and executing campaigns rooted in proven results can present limitations in testing new opportunities and unlocking potential. When every ad dollar spent must prove its value, drawing meaningful insights that create scalable opportunity with confidence is critical. Butler/Till's Channel Director of Media, Gina Whelehan, will share how she and her team embarked on the advanced TV journey with their client and successfully built out a diversified video mix.
- BDG has acquired ten companies in less than a decade. But it isn't about the transaction. A successful M&A boils down to culture, transparency, and integration. Bustle Digital Group's Executive Vice President, Sharmi Gandhi, shared lessons learned from overseeing many of these deals. She explores how companies can prepare pre-close to set up a successful acquisition post-close.
- Email is the preferred channel for consumers. But fewer than half are happy with the messages they get, Braze reports.
- Generating revenue and increasing brand awareness are popular reasons for email campaigns, the Association of National Advertisers found in a survey of marketers.
- Is pervasive social media the same as broadcasting? And if it is, can it not be regulated in much the same way?
- WARC interviewed both jurors and Creative Effectiveness Lions winners and analyzed the metadata from all entries and found four themes that led to commercial success.
- Total U.S. pay TV subscriber homes dropped 7.3% in Q4 2020 -- the fifth in a series of consecutive 7% quarterly declines.
- Moldafsky will be responsible for all marketing including global brand strategy and management, product marketing, media, research and analytics, meetings, events and sponsorships and reputation.
- A study in the "Journal of Applied Psychology" finds that email is "inauthentic," and not useful for expressing emotions.
- As small- and medium-sized businesses rethink their ad spend, the mid-April forecast seems more stable than numbers gathered in late March, Borrell Associates says. SMBs are using marketing to substitute for other forms of communication such as face-to-face interactions, the April forecast show.
- The survey indicates 83% are "moderately" or "extremely" concerned about the potential impact of the virus on their companies.
- Almost all consumers are annoyed by the communications they receive from businesses -- a sign that the constant barrage of messages is overdone.
- The chatbot is trained on data mined and filtered from public domain social media conversations with a focus on understanding the context of a conversation to provide a reasonable reply.
- For a guy who announced his candidacy less than five months ago, Republican presidential candidate Joe Walsh isn't doing that bad in terms of word-of-mouth, especially when you consider he has spent almost no money on paid media, and lacks the significant campaign funding of rivals in either party. He is now generating organic conversations that stack him somewhere between Democrats Buttigieg and Andrew Yang and Tom Steyer.
- Out-of-home advertising revenue rose 7% to $1.98 billion in the third quarter from the prior year, bringing the year-to-date total to $6.44 billion, according to data compiled by the Out of Home Advertising Association of America. State Farm, Geico, McDonald's Apple, Amazon, AT&T, Anheuser-Busch, Coca-Cola, CBS and Comcast were the biggest spenders on OOH, a category that includes billboards, street furniture, transit and place-based media such as in-cinema ads.
- Last year, holiday-themed emails pulled lower open rates -- but higher conversions than the year before, Yes Marketing reports.
- The CTIA reports Americans used 82% more mobile data in 2018 than the year before.
- Declining exposure to TV ads is having a negative effect on young consumers talking about products and brands, according to a new study.
- The majority (66%) of businesses plan to deploy 5G by 2020, according to a new study conducted by Gartner.
- In a fast-moving industry that is growing quickly, Spartan needed more than a good email system. It got one.
- A new Adobe study shows that email is the preferred medium for brand messages. But it better be well-personalized.
- How does the world's largest airline evolve its email strategy to meet changing customer needs? Building customer relationships takes effort and understanding. Delivering experiences based on that understanding takes innovative thinking, planning, collaboration, and persistence. American Airlines' Sr. Analyst of Global Marketing CRM /Email Marketing Laura Casey, will discuss how American has grown its customer-first, personalized communications to better support travelers before, during, and after travel. She will dig into data, design, and consensus-building strategies. From radical shifts to subtle enhancements, hear details of what it takes to launch a redesigned customer journey.
