Commentary
The Dash To Cyber Monday: Research Shows An Earlier Shopping Cycle
- by Ray Schultz , Columnist, November 13, 2019
Consumers will be shopping earlier this holiday season, if last year’s behavior is any indication.
Email conversion rates hit 6.1% in November 2018, compared with 3.1% in December, according to 2019 Holiday Marketing Guide, new iteration of research conducted by Yes Marketing.
And Cyber Monday was a big part of …
