Commentary
Email At Work And At Play: It's The Most Popular Channel
- by Ray Schultz , Columnist, August 21, 2018
Email is the favorite method of brand contact for half of all white-collar workers, according to the 2018 Consumer Email Survey, a study released on Tuesday by Adobe, conducted by Advanis.
But it had better be personalized. And we mean well personalized.
Of the employees polled, 81% say that …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
