Search results for "communication"

• Leveraging ASMR to Fill the Sensory Gap
  For a brand whose products include 100% silk sleepwear and aromatherapy that helps clients drift to sleep-conveying the quality of these products online presented an enormous challenge. Hear from Overnight Beauty's Founder and Owner, Ruthie McCombs, on how they're embracing ASMR as a way to bridge the gap between digital communication and tangible experiences so that clients can truly see-and feel-how much care goes into every product they make.
  October 19, 2023  Tags: brand marketing, communication, digital, digital marketing, health and beauty aids, new products
• Beyond the Transaction: Tactics for an Acquisition Strategy
  BDG has acquired ten companies in less than a decade. But it isn't about the transaction. A successful M&A boils down to culture, transparency, and integration. Bustle Digital Group's Executive Vice President, Sharmi Gandhi, shared lessons learned from overseeing many of these deals. She explores how companies can prepare pre-close to set up a successful acquisition post-close.
  December 23, 2022  Tags: acquisition, communication, communications, digital, media, merger, online publishing
• Viacom's 'Culture Of Proximity' Provides Map For Marketers
  Research revealed the many nuanced ways that today's youth understand fame, the value they place on honest influencers, and the lessons brands can borrow to create influence on their own.
  March 14, 2019  Tags: awards, celebrity, communication, content, influencer marketing, research
• Awaiting The Promise Of 5G
  The majority (66%) of businesses plan to deploy 5G by 2020, according to a new study conducted by Gartner.
  December 26, 2018  Tags: ces, communication, communications, communications planning, digital, iot, research, technology