Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "communication"
- BDG has acquired ten companies in less than a decade. But it isn't about the transaction. A successful M&A boils down to culture, transparency, and integration. Bustle Digital Group's Executive Vice President, Sharmi Gandhi, shared lessons learned from overseeing many of these deals. She explores how companies can prepare pre-close to set up a successful acquisition post-close.
- Research revealed the many nuanced ways that today's youth understand fame, the value they place on honest influencers, and the lessons brands can borrow to create influence on their own.
- The majority (66%) of businesses plan to deploy 5G by 2020, according to a new study conducted by Gartner.
- For a brand whose products include 100% silk sleepwear and aromatherapy that helps clients drift to sleep-conveying the quality of these products online presented an enormous challenge. Hear from Overnight Beauty's Founder and Owner, Ruthie McCombs, on how they're embracing ASMR as a way to bridge the gap between digital communication and tangible experiences so that clients can truly see-and feel-how much care goes into every product they make.
- The latest hot topic in publishing? Diving deeper into newsletter niches and leveraging more first-party data. Since disrupting the media landscape over a decade ago, theSkimm has fundamentally changed the way Millennial women consume news and make decisions. From the start, theSkimm created a line of communication with this audience, building trust and loyalty to hear directly from them. theSkimm's CRO, Mary Murko, shares what theSkimm has learned through its recent State of Women report and how the brand leverages their unique approach to help partners speak to, and better engage with, women through its newly launched in-house agency, SKM Lab.
