Viacom's 'Culture Of Proximity' Provides Map For Marketers

  • March 14, 2019

The Challenge

The Culture of Proximity (CoP) is an ongoing documentary study based on Viacom Velocity’s proprietary research. The two existing pieces (1.0 and 2.0) are dynamic explorations of a rapidly evolving cultural landscape. CoP 2.0 builds on CoP 1.0, forming a strategic toolkit to help marketers navigate our quickly …

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