Email Is The Least Trusted Communication Channel: Report
- by Ray Schultz , August 14, 2020
It’s not yet clear what this means for marketers, but email is viewed as the “least authentic” means of communication, according to an article in the Journal of Applied Psychology.
The Wall Street Journal quotes the author, Andrew Brodsky, as saying, “It’s seen as lower effort. If something …
Gosh! I am so pleased to receive this quite challenging report ... via email.