Email Is The Least Trusted Communication Channel: Report

It’s not yet clear what this means for marketers, but email is viewed as the “least authentic” means of communication, according to an article in the Journal of Applied Psychology.  

The Wall Street Journal quotes the author, Andrew Brodsky, as saying, “It’s seen as lower effort. If something …

1 comment about "Email Is The Least Trusted Communication Channel: Report".
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  1. John Grono from GAP Research, August 17, 2020 at 6:16 p.m.

    Gosh!   I am so pleased to receive this quite challenging report ... via email.

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