Commentary
How You're Set Up To Fail On Amazon, And What To Do About It
- by Jared Belsky , Op-Ed Contributor, January 25, 2023
The predominance of the Amazon model and the explosion of retail media it has triggered represent the biggest marketing opportunity in two decades. How well advertisers capitalize on the new frontier will determine the category leaders of tomorrow. Yet most are set up to fail.
Put simply, the modern industrial …
