Search results for "social commerce"

• Tariffs Soured Ad Market, But Q1 Buys Remained Strong
  Analysts have begun lowering ecommerce and paid-media industry forecasts as tariff policies persist and consumer sentiment continues to fall. U.S. ecommerce growth for 2025 is now projected at 4.5%, down from 7.5% -- and globally, excluding China, dropping to 6.5% from 9%.
  April 22, 2025  Tags: ad buys, ad spending, advertising, amazon, campaigns, consumer experience, data, data management, digital, ecommerce, economy, forecast, google, media buying, paid media, research, social commerce, social media
• Influencer Marketing Budgets Are Poised To Surge in 2025, WFA Report Finds
  Influencer management is increasingly collaborative, with 79% of brands working with influencer agencies.
  April 9, 2025  Tags: cmmr, content creators, influencer marketing, social commerce, social media, social networking, social networks
• Gen Z Embraces Social Commerce, While Boomers Remain Hesitant
  Social media shopping has gained traction with Gen Z because of the ease of in-app purchases, influencer marketing and personalized product recommendations.
  February 25, 2025  Tags: cmmr, ecommerce, social commerce, social media
• Apple Announces $500B Investment In U.S., Includes AI, ML, Education
  Plans for the next four years include accelerated investments in AI and silicon engineering across the U.S. and a new manufacturing factory in Texas, extending a previous five-year goal for U.S. investment that affected search, recommendations, and advertising.
  February 24, 2025  Tags: ad campaign, ad performance measurement, ad technology, ai, apple, artificial intelligence, performance marketing, research, search, social commerce, social media, technology
• Amazon Develops Predictive Model For Databases
  The tool can be used to benchmark application domains such as ecommerce, advertising and social networks. It can handle up to billions of rows, schema complexity, and temporal evolution. For each dataset, Amazon can define relevant predictive tasks, such as estimating missing cell values.
  February 17, 2025  Tags: ad performance measurement, advertising, ai, artificial intelligence, data, database marketing, ecommerce, media buying, open source, performance marketing, research, social commerce, social media