Search results for "attention"

• OMD Teams With Teads On New Attention Research, Calls It A 'Human Metric'
  Omnicom's OMD unit and Teads will release results of what they call a pioneering neuroscience study analyzing the new metric, as well as three measurement tools associated with it.
  September 25, 2023  Tags: ad targeting, agency, attention, audience measurement, audience targeting, behavioral targeting, data, digital, engagement, measurement, media buying, media measurement, metrics, neuromarketing, research, search
• Streaming Drives More Viewer Attention To Ads Than Linear TV
  Households with kids also tend to pay greater attention to CTV ads and programming.
  September 22, 2023  Tags: attention, cmmr, ctv
• CTV Content Outperforms Linear On Attention And Co-Viewing
  Report also offers insights on the effects of ad length and frequency on advertising attention.
  September 22, 2023  Tags: ad performance measurement, attention, connected tv, ctv, research, streaming, television
• Nexxen Partners With Lumen On Omnichannel Attention Measurement
  The attention offering can be used across a campaign's lifecycle, from planning through reporting.
  August 8, 2023  Tags: ad performance measurement, artificial intelligence, attention, campaigns, connected tv, digital, display, dmp, dsp, media buying, media measurement, research, television, video
• Dentsu: 'Radio Shines,' Outperforms Attention Paid To Video Ads
  "Radio shined as the most efficient of the audio formats studied, proving to be 10 times more efficient when compared to the average online video ads measured" by Dentsu Media's proprietary media attention benchmarks.
  August 1, 2023  Tags: advertising, agency, attention, audio, digital, media measurement, metrics, mobile, performance marketing, podcasts, radio, research, search, social media, streaming, video, voice search
• Longer Ad View Times Emit Less Emissions, Study By Magna And Oracle Finds
  A link between sustainable ad practices and positive attention metrics shows that the longer an ad was viewed on a page, the lower the carbon emissions, according to a recent study. Here's why. The analysis proved a spot in view for 10 seconds produced 64% less carbon emissions than a spot with a 5-second in-view time. The Scope3 carbon emissions model, which calculates the total grams of carbon dioxide released from digital impression delivery (gCO2e), was the standard measurement used for the study.
  June 23, 2023  Tags: ad buys, agency, artificial intelligence, attention, data, decarbonization, display, engagement, europe, media buying, media measurement, metrics, programmatic, research, search, sustainability, viewability
• LinkedIn Launches B2B Marketing Tools To Help Gauge Effectiveness Of Brand Investments
  LinkedIn is launching a suite of tools including the "CMO Scorecard," "B2B Index" and "B2B Leaderboard" intended to help companies better understand how brand investments are impacting their bottom line.
  June 12, 2023  Tags: attention, b2b, cmo, creative, digital marketing, linkedin, marketing, media buying, metrics, research, tools
• Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options
  More than half of executives in a recent survey by IDC agreed user tracking will soon become obsolete. Yet more than 40% are not familiar with targeting technologies other than advertising identifiers.
  May 12, 2023  Tags: ad spending, ad technology, advertising, agency, attention, audience targeting, brands, cookie tracking, cookies, data, digital, digital marketing, future of media, performance marketing, privacy, research, tracking
• 93% Of Video Buyers Are Using Attention Metrics, 81% Want Multiple Currencies
  Half of video buyers are using biometric attention metrics. When it comes to defining impressions, there's little consensus.
  May 3, 2023  Tags: alternate currencies, attention, currencies, metrics, newfronts, research, television, video
• Thrillers On CTV Score High Marks For Attention, Time Spent
  Hulu's "Stolen Youth" and Netflix's "The Night Agent" were notable for top streaming ratings.
  April 26, 2023  Tags: attention, cmmr
• Most CTV Ads Miss The Frequency 'Sweet Spot'
  Streaming ads' pod position, audio, length, context and more also impact attention levels, finds in-depth study.
  March 23, 2023  Tags: advertising, attention, connected tv, ctv, research, streaming, television