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Of the many adjectives and descriptors used to describe Erwin Ephron -- guru, genius, simplifier, prognosticator -- I don't recall "psychic" being one of them, so I'm invoking it in this column, because after thumbing through the Advertising Research Foundation's excellently executed use of ChatGPT to curate and reinterpret some …
$2,500 for a copy - ouch! Good thing back in the day I printed out his newsketters and read most of them while campaign on the Lower Saranac Lake islands back in the day. His ideas certainly still resonate today. It would have been great to get his take on AI and its affect on advertising's future.
Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.