Commentary

The Psychic's Brain: Ephron On Attentiveness

by Joe Mandese @mp_joemandese, December 26, 2023

Of the many adjectives and descriptors used to describe Erwin Ephron -- guru, genius, simplifier, prognosticator -- I don't recall "psychic" being one of them, so I'm invoking it in this column, because after thumbing through the Advertising Research Foundation's excellently executed use of ChatGPT to curate and reinterpret some …

advertising, attention, chatbot, media, media buying, media planning, metrics, research, television

1 comment about "The Psychic's Brain: Ephron On Attentiveness".

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Jonathan Bouman from Oodle, December 26, 2023 at 10:16 a.m.
$2,500 for a copy - ouch! Good thing back in the day I printed out his newsketters and read most of them while campaign on the Lower Saranac Lake islands back in the day. His ideas certainly still resonate today. It would have been great to get his take on AI and its affect on advertising's future.
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