January 25, 2023
Audio Attention Data Shows How Humans React In Real-Time
- by Laurie Sullivan @lauriesullivan, February 20, 2024
How does sound in audio and podcast advertising affect and influence people in real-time? That is a question that Scott Simonelli, founder and CEO of Amazon’s Audible-backed Veritonic, set out to answer in partnership with Alex Browne, head of partner strategy at computer vision and AI company Realeyes.
Simonelli became interested …
Not surprising, Laurie, as radio attentiveness studies which I pioneered and conducted in the past have consistently shown that station formats which are basically of the talk variety---all-news, all- sports, all-talk/commentary, etc. garner far more attentive audiences than those featuring mostly music.