Audio Attention Data Shows How Humans React In Real-Time

How does sound in audio and podcast advertising affect and influence people in real-time? That is a question that Scott Simonelli, founder and CEO of Amazon’s Audible-backed Veritonic, set out to answer in partnership with Alex Browne, head of partner strategy at computer vision and AI company Realeyes.

Simonelli became interested …

1 comment about "Audio Attention Data Shows How Humans React In Real-Time".
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  1. Ed Papazian from Media Dynamics Inc, February 21, 2024 at 8:13 a.m.

    Not surprising, Laurie, as radio attentiveness studies which I pioneered and conducted in the past have consistently shown that station formats which are basically of the talk variety---all-news, all- sports, all-talk/commentary, etc. garner far more attentive audiences than those featuring mostly music.

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