Commentary
Will 'Multisensory' Ads Cast A Spell On Theatergoers?
- by Laurie Sullivan , Staff Writer @lauriesullivan, December 20, 2024
CJ 4DPLEX makes movie seats rock and forces cool and hot air through the theater to give moviegoers a unique experience.
Companies have done something similar for years for movies, but now CJ 4DPLEX is working with National CineMedia (NCM), the largest cinema advertising platform in the U.S., to tie …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
