Dynamic ad insertion (DAI) makes up more than 90% of ad revenues, having doubled in the past three years.
Scott Simonelli, CEO of audio research and analytics platform Veritonic, believes that as more people listen to audio and podcasts, ad dollars will shift in unexpected ways.
Research and analytics platform Veritonic found that 78% of people in a recent survey said they are likely to listen to streaming audio and podcasts when outside in the summer.
The middle of the traditional workweek -- Tuesday, Wednesday and Thursday -- has the highest percentage of office visits in major cities studied.
With the waning of the pandemic, listeners are less interested in news and political opinion, while sports and lifestyle content is gaining greater attention.
With a name like JaM Cellars, you know they've got to love wine and music. Over the life of John Anthony Family Wines brand, from 1,000 to almost 1MM cases, music has become core to the JaM Cellars
marketing ecosystem; including festivals, venues, digital shows, podcasting, and charitable giving. John Anthony Family of Wines' CMO, Sarah Montague, will share how the JaM Cellars marketing
ecosystem leverages music to connect emotionally with consumers, keep them engaged and entertained, and drive value for the brand.
This most likely is the most anticlimactic Agency of The Year award profile I will ever write. That's because I called GroupM as our probable holding company-level entity of the year at the mid-year
mark back in July, based on what it had already accomplished by that point. I added that it was GroupM's to lose, and challenged its peers to step up and prove me wrong.
GroupM's business intelligence team called out analysts and journalists for focusing on not-so-good news, while ignoring indicators of healthy ad growth: "It's almost like they prefer to report bad
"One of the most important drivers of advertising through the pandemic was this mass expansion of new business formation in the early stages," GroupM's Brian Wieser explains.
Why simply drop a podcast when you can build an audio media network with sponsors, a web of social influencers, and a range of discreet shows? Providence St. Joseph Health's VP of Community
Engagement, Clinical and Patient Communication, Mary Renouf, discuss's how their Providence Future of Health podcast series has become a main driver not only of brand awareness and patient acquisition
but the core of its educational mission, a new revenue stream and even a source of staff retention and recruitment.
We're in a Golden Age of agency business intelligence and GroupM's "This Week, Next Week" podcast is a big part of it. All you need is the time to listen to it. I'm doing that so you don't have to.
The growing audience for streaming audio tends to consist of listeners who subscribe to ad-free versions of platforms like Spotify.
Audio can change the way consumers feel about a brand. Recent studies conducted by neuromarketing analytics firm Neuro-Insight set out to prove it.
Pre-roll ads have also become more popular as marketers seek to reach listeners when they begin streaming audio content.