Commentary

GroupM Drops New Evidence Of Disconnect Between Economy And Ad Spending

by Joe Mandese , October 24, 2022

Anecdotal evidence continues to mount of a disconnect between the growth of the general economy and advertising’s.

And it once again comes from GroupM’s business intelligence team, which has arduously been sifting through insights – and indicators – disclosed in various publicly traded media and brand-marketer earnings calls, as well …

ad spending, advertising, agency, brand marketing, earnings, economy, forecast, journalism, media, news, podcast, research

1 comment about "GroupM Drops New Evidence Of Disconnect Between Economy And Ad Spending".

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Craig Mcdaniel from Sweepstakes Today LLC, October 24, 2022 at 6:07 p.m.
Over 18 years, I make the judgement about the state of advertising on the number of sweepstakes we publish through October and November and the amount of prizes measured in ARV or Approx. Retail Value. While this might sound different to many, over 95 percent of the major advertisers use sweepstakes in their advertising campaigns. Christmas season starts in September and ends in December. For 2022, I am seeing about a 10 percent reduction in the number of sweeps. The current ARV is down closer to 20 percent. Yes, this is a different way of measuring annual advertising, but it has proved actuate over many years.
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