Commentary
New Biz Drives Ad Economy, Big Agencies Not So Much
- by Joe Mandese @mp_joemandese, October 17, 2022
The term “new business” can mean different things on Madison Avenue, depending on who you talk to.
If it’s big agency rainmakers, this year isn’t turning out so great. If it’s one of the biggest agency cloud-watchers, it’s actually one of the most encouraging signs for the ad economy.
Of …
Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.
