Commentary
How Audio Investments Increase Branded Search Volume
- by Laurie Sullivan , Staff Writer @lauriesullivan, January 7, 2025
It could be the podcaster or the tone or the note in a jingle or jangle that calls attention to a brand, but how do podcasts, streaming and radio drive actions and connect consumers with search?
Podcast and creator-based video ad agency Oxford Road wanted to know, so it began …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
