Using three kinds of biometric measures -- eye-tracking, "cardiac deceleration" and "sweat secretion" -- Comcast Advertising says advertising in long-form TV programming on full-screen TV or streaming
platforms yields better ad "memories" than with advertising placed on digital media platforms.
Audio can change the way consumers feel about a brand. Recent studies conducted by neuromarketing analytics firm Neuro-Insight set out to prove it.
People were happier when they viewed emails with video than when reading plain text emails, a Vidyard study shows.
The most unhappy app environments are -- in this order -- social, utility, news and games (tied), according to a recent survey.
EASTON, CT -- Even as the advertising and media worlds grapple with diversity and inclusion surrounding race, gender and ethnicity, a new push is being made for making organizations and society more
inclusive of the different ways people's brains are wired. The push was unveiled this morning during i-com's digital global data summit.
"What makes competitive advantage truly sustainable is helping consumers avoid having to make a choice," says Marsha Lindsay, CEO, chief analyst, Lindsay Foresight & Stratagem, during an Advertising
Research Foundation presentation. Identifying the habits of potential and existing customers will generate greater returns.
Dr. Carl Marci, a clinical psychologist who helped pioneer the field of neuromarketing research, has quietly left Nielsen and returned to the healthcare industry. He has joined digital health
technology company CompanionMX as Chief Medical Officer to help commercialize its remote mental health monitoring platform in order to "measure and improve clinical support and patient outcomes at a
time when mental health issues are top of mind."
Initial research focuses on audio storytelling, specifically where audio trumps visual creative.
At a time when much of the industry is moving toward AI and advanced forms of machine learning to leverage real-time data about consumer behavior, Nielsen is going the opposite route: helping human
beings learn how to influence other human beings. After years of investing in a variety of behavioral sciences, especially so-called neuromarketing research, Nielsen today will unveil a new service
practice that will focus exclusively on educating marketers on how to apply them.
A survey by "Research Intelligencer" and Pollfish finds that most believe TV's standard-length :30s and :15s commercials are the ideal length, not the six-second and shorter units being tested and
researched by the advertising and media industry. For television, 46.5% of respondents cited 30-second and 26.5% cited 15-second commercials as the optimum length to engage with advertising.
Nielsen has quietly begun rolling out a new offering that enables advertisers to compress the length of TV commercials -- and potentially other video ads -- in a way that makes them as or more
effective than their original length, and far cheaper to buy. The new method, which is being bundled into Nielsen's existing consumer neuroscience practice, is effectively being offered as added
value to brands and agencies that use the service to test the effectiveness of their campaigns.