TV Advertising 'Memories' Metrics Better Than Digital Media: Comcast
- by Wayne Friedman , October 12, 2022
Using three kinds of biometric measures -- eye-tracking, "cardiac deceleration" and "sweat secretion" -- TV-centric Comcast Advertising says advertising in long-form TV programming on full-screen TV or streaming platforms yields better ad “memories” than with advertising placed on digital media platforms.
When it comes to "attention," the study says, for …
