TV Advertising 'Memories' Metrics Better Than Digital Media: Comcast

Using three kinds of biometric measures -- eye-tracking, "cardiac deceleration" and "sweat secretion" -- TV-centric Comcast Advertising says advertising in long-form TV programming on full-screen TV or streaming platforms yields better ad “memories” than with advertising placed on digital media platforms.

When it comes to "attention," the study says, for …

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