January 25, 2023
Study Finds Consumers Prefer Longer, Not Short-Form Ad Units
- by Joe Mandese @mp_joemandese, June 22, 2018
At a time when the ad industry is embracing ever shorter forms of advertising for both TV and digital media, consumers say they actually prefer longer-form ad messages. A survey of U.S. adults conducted this week by Research Intelligencer and Pollfish finds most believe TV’s standard-length commercials -- :30s and …
