Commentary

Forget Machine Learning, New Nielsen Institute Will Focus On People Learning

At a time when much of the industry is moving toward AI and advanced forms of machine learning to leverage real-time data about consumer behavior, Nielsen is going the opposite route: helping human beings learn how to influence other human beings.

After years of investing in a variety of behavioral …

4 comments about "Forget Machine Learning, New Nielsen Institute Will Focus On People Learning".
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  1. James Pasquale from digi.me, April 1, 2019 at 12:10 p.m.

    This is an intriguing approach, especially if a researcher wants to begin this journey by asking individuals to share some single source personal information through consent for #trustedsharing using our #privatesharing feature inside of our #platform @digi.me 

  2. Paula Lynn from Who Else Unlimited, April 1, 2019 at 4:57 p.m.

    So mind manipulation is less disconcerting than machine manipulation ?

  3. Joe Mandese from MediaPost Inc., April 1, 2019 at 5 p.m.

    @Paula Lynn: All marketing, advertising and media aspire to manipulate minds. Some do it better than others, using science, art or combinations of those and other things.

  4. James Pasquale from digi.me replied, April 2, 2019 at 8:42 a.m.

    Every adventure into understanding people's intentions or driving them to understand likes and wants requires a level of consent so says the GDPR. The belief of the deeper you go results in better outcomes for both parties points directly to Joe's second point around deep learning. And having access to various kinds of rich accurate personal data is one of the required routes to deep learning.

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About the Author

Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.

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