Mindshare U.S. Launches NeuroLab
- by Larissa Faw , June 17, 2019
Mindshare U.S. is investing in medical-grade equipment to launch NeuroLab to measure second-by-second, non-conscious neurological responses to brand stories and media. The lab then supplements the data from these brain-derived responses with implicit bias testing and quantitative survey responses.
Based out of the agency's New York office and overseen by …
